CLARE MODENESI

As Design Lead at Gousto, my key responsibility is to develop, grow, and constantly elevate the brand.
Upon becoming a permanent member of the team, I took on the significant task of leading our Brand Evolution project. This involved evaluating every design element Gousto was using at the time.

​

Collaborating with our senior copywriter and design team, I aimed to make the brand bolder and more energetic. I established guidelines for every design aspect, including typography, colour, iconography, pattern, illustration, photography, and grid structure. This was a substantial task that required strategic thinking and presentations to senior stakeholders.

​

After mapping out all our creative ideas, I created comprehensive brand guidelines to be rolled out across the entire business. Leading this project allowed me to leverage my strengths as a conceptual thinker and strategic leader, ensuring the successful execution of the final guidelines.